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If you're a retailer, it's a no-brainer to be doing videos of the products you want consumers to buy. Many businesses today recognize that product videos are a great way to get online visibility in search engines and social media outlets, as well as engage with consumers on a level that static photos and text can't.

West Virginia University has filed a motion for a temporary restraining order and preliminary injunction in U.S. District Court against MivaMan, LLC/Fastees.com, a local clothing producer marketing unofficial University merchandise, to prevent the sale...

Electric delivery trucks can cost up to 12 percent less to operate than their diesel counterparts, according to a MIT study that used data from Staples and ISO New England, the nonprofit firm that runs New England's electric power grid.

Mountain Gear took the challenge of a reduced footprint to an extraordinary length — when the company had outgrown its corporate offices and distribution center, it took over an abandoned manufacturing facility.

Timberland has launched an interactive shopping experience to help consumers discover the great outdoors with Timberland gear, technologies and brand storytelling. The retailer worked with Apologue Experience Design Firm to create an interaction between product and digital innovation, transforming the retail touchpoint into a more meaningful communication tool.

U.S. consumers were definitely in a conservative mood when it came to buying clothing in 2011. Clothing and textile imports from overseas were down 
2 percent for the year ending Nov. 30 when calculating imports by units. When it came to dollar value,...

J.C. Penney CEO Ron Johnson is dealing with his first media controversy. Johnson, flashing an incredibly charming smile, appeared on CBS to defend spokesperson Ellen DeGeneres. He said that DeGeneres was the perfect pick to represent the new direction of the company because of her positive, outgoing attitude.

Crocs is looking to branch out beyond footwear, entering licensing deals with several companies on everything from clothing to sunglasses.

Global clothing retailer and manufacturer American Apparel reports that it intends to equip all of its 280 stores with radio frequency identification (RFID) technology, following a deployment of RFID readers and tags last year at 100 locations.

A mom's own circle of friends is her most trusted source of information when considering purchases for her family and herself, according to results of The Shopping Mom's Mindset, a new study released by The 360PR MomSquad and conducted by 360 Public Relations and Cool Mom Picks.