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Quidsi is following a familiar path. It's opening another website, taking off on a new and separate direction than it has gone before with the launches of previous sites: BeautyBar.com, Diapers.com, Soap.com, Wag.com and YoYo.com. As with other Quidsi ventures, the newest site, Casa.com ("Everything for your home"), will offer a broad selection of products (over 35,000), free one-to-two day delivery on purchases of $49 or more, and full refunds for 365 days from the date of purchase for any reason. The company continues to roll out sites in new categories similar to what it was doing before being

Cheyenne, WY, Feb. 15, 2011 – Multichannel retailer Sierra Trading Post announces a streamlined, web-inspired redesign of its six catalog titles, with the first edition hitting mailboxes in March. The redesign comes on the heels of an initiative to improve the look and feel of SierraTradingPost.com. “We know online shopping is experiencing tremendous growth, and we recognized a need to make our catalogs an extension of the new SierraTradingPost.com,” says Travis Rolf, creative services manager of Sierra Trading Post. “Our goal is to employ design techniques that bridge the gap between catalog shopping and online shopping.” Here’s what to

iPerceptions, a provider of online voice-of-customer analytics based on actual visitor feedback, announced the release of its Retail Web Analytics Report for 2011. The report found that the use of more than one web analytics tool nearly doubled in the last year, from 33 percent in 2010 to 62 percent in 2011. The results suggest that retailers recognize the importance of evaluating and addressing the entire website visitor experience.

Gap knows that it's not about the individual pieces in your wardrobe, it's how you put them together that counts. Jeans and a T-shirt can be punk, preppy or Paris depending on how you mix and match the colors.

Sears is dealing with its marketplace making things perhaps a little too hot for some to handle. The retailer has a marketplace allowing other companies to sell products — be it glasses, lingerie or otherwise. As such, the companies selling their products are able to use their own images within the product ads in the marketplace and, apparently, Sears hasn't been doing a very good job of monitoring those images.

Courtesy of Harvard Business Review, here's a video featuring Robert Chavez, CEO of Hermès US, talking about why employee engagement and an online/digital presence are key to driving his business and brand objectives.

It was just a few weeks ago that Governor Bob McDonnell announced that Amazon had agreed to open two fulfillment centers in Virginia, investing a total of $135 million, creating more than 350 jobs in Chesterfield and Dinwiddie Counties. The deal reportedly included more than $4 million in state aid to the online giant.

Urban Outfitters is bringing its fledgling bridal concept to Chicago, putting its own luxury, hipster spin on shopping for wedding gowns and party dresses. The Philadelphia-based apparel retailer unveiled its showcase boutique, called BHLDN, yesterday.