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As e-commerce continues to mature, refinement is the name of the game. Over a fourteen year span of annually mystery shopping merchants we've observed the evolution of browsing, research and buying via the online channel as well as the recent merging of social networks and mobile devices into the fold.

Target opened a one-day only pop-up store in Toronto, Canada yesterday for its limited edition collection by designer Jason Wu. The store featured an assortment of Jason Wu products, including a Target-branded tote bag created exclusively for the pop-up shop. Target turned the pop-up shop into a charitable endeavor as well. It will donate an amount equal to 100 percent of the sales from the Jason Wu for Target event to United Way Toronto, marking the retailers first contribution to a charity in Canada. "Targets known for creating memorable moments and weve been looking for an opportunity to bring

Wayne, N.J. – Babies “R” Us launched the Very Important Baby (V.I.B.) program, designed to allow parents an opportunity to earn a 10% bonus savings on baby essentials. The complimentary V.I.B. card is much like a debit card and can be used toward purchases of any brand of diapers, wipes, formula and baby food at “R” Us stores nationwide. Every time money is loaded onto the card, Babies “R” Us will add 10% – up to $200 annually. Customers must be members of Rewards “R” Us, the company’s complimentary loyalty program, to take advantage of the V.I.B. program.

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Fifty-one percent of Ikea's energy is now derived from renewable resources, up from 47 percent in the prior fiscal year, according to the company's 2011 sustainability report. In the past fiscal year, Ikea installed solar panels on 40 buildings in seven countries and 60 wind turbines produced 152 gigawatt hours of "green" electricity this year, equivalent to around 12 percent of the electricity needed to run all Ikea stores and distribution centers.

Antiques marketplace Ruby Lane has decided to shelve its gift card program, which soft launched earlier this month. The gift cards could be used for purchases in any Ruby Lane shop and were designed to increase sales throughout the site.

Target opened a one-day-only pop-up store in Toronto yesterday for its limited edition collection by designer Jason Wu. The store featured an assortment of Jason Wu products, including a Target-branded tote bag created exclusively for the pop-up shop.

Gap reported that net income for the fourth quarter plummeted 40 percent on higher costs and aggressive discounting during the holiday selling season. Net income for the quarter ended Jan. 28 was $218 million, compared with $365 million a year earlier.

Sears is looking toward its substantial real estate portfolio to offset its weak financial performance. The operator of Kmart, Sears and Lands' End said it will spin off some stores and sell others as it seeks to regain profitability and market share.

Bloomingdale's is proving that mobile plays an integral role in the company's overall strategy via a new catalog that not only promotes its recently launched iPad application, but also includes QR codes and SMS calls to action throughout.