A Chat With Beth Guastella, giggle’s New President and COO, Part 2

In the second and final part of this interview with Beth Guastella, the recently named president and COO of giggle, a specialty retailer of upscale baby products and resources, we discuss giggle's digital business, its partnership with J.C. Penney and Beth's tips for being a successful omnichannel merchant. In part one of our interview, we discussed what attracted Guastella to giggle, what specialty retail means to her, and how giggle's catalog business works.