If “crowdsourcing” companies like Deliv, Uber, Roadie and Lyft offer merchants pricing that's similar to UPS and FedEx, or if retailers subsidize and price same-day shipping costs in line with standard shipping, I anticipate market adoption especially for younger, more affluent consumers living in major metropolitan areas.
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Rob Martinez is the CEO of Shipware LLC, a professional services firm that transforms businesses through intelligent distribution solutions and strategies. Rob has helped some of the world’s most recognizable brands reduce parcel shipping costs an average of 25 percent through contract negotiations, rate benchmarking, modal optimization, invoice audit and other savings vehicles. A cum laude graduate of UCLA, Rob has 20 years of transportation industry experience, including executive positions at DHL and Stamps.com, in addition to his work as an outside consultant since 2001.