8 Easy Steps to Fix the U.S. Postal Service
It looks like the USPS is back in the news again: The five-day workweek issue has reared its ugly head. The post office is claiming that declining revenue from reduced mail volume is the culprit.
Well, duh!
The USPS bit the hand that fed it way too many times with its rate increases. It drove some mailers completely out of the market and others to look at alternative methods of customer acquisition and retention. Loosely translated, it helped many marketers shift their dollars to the internet — to the point where I'd hope that the folks from Google sent the USPS a thank-you letter.
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- John Potter
Jim Gilbert has had a storied career in direct and digital marketing resulting in a burning desire to tell stories that educate, inform, and inspire marketers to new heights of success.
After years of marketing consulting, Jim decided it was time to “put his money where his mouth was" and build his own e-commerce company, Premo Natural Products, with its flagship product, Premo Guard Bed Bug & Mite Sprays. Premo in its second year is poised to eclipse 100 percent growth.
Jim has been writing for Target Marketing Group since 2006, first on the pages of Catalog Success Magazine, then as the first blogger for its online division. Jim continues to write for Total Retail.
Along the way, Jim has led the Florida Direct Marketing Association as their Marketing Chair and then three-term President, been an Adjunct Professor of Direct and Digital marketing for Miami International University, and created a lecture series, “The 9 Immutable Laws of Social Media Marketing,” which he has presented across the country at conferences and universities.
