7 Steps to a Smoother Photo Shoot
PATIENT: "Why do our photo shoots seem chaotic and stressful, and what can we do to improve them?"
CATALOG DOCTOR: "Photo shoots are complex events with a lot of steps (and thus potential for missteps) and people (so with potential strife and confusion). Here are seven key actions you can take to avoid the major drivers of photo shoot stress and chaos."
Susan J. McIntyre is Founder and Chief Strategist of McIntyre Direct, a catalog agency and consultancy in Portland, Oregon offering complete creative, strategic, circulation and production services since 1991. Susan's broad experience with cataloging in multi-channel environments, plus her common-sense, bottom-line approach, have won clients from Vermont Country Store to Nautilus to C.C. Filson. A three-time ECHO award winner, McIntyre has addressed marketers in Europe, Australia and New Zealand, has written and been quoted in publications worldwide, and is a regular columnist for Retail Online Integration magazine and ACMA. She can be reached at 503-286-1400 or susan@mcintyredirect.com.
