As many catalog/multichannel B-to-B and B-to-C marketers do their annual planning and budgeting for 2009 right about now, I suspect many are having a difficult time given the events of the past six months. Who really knows what 2009 will bring?
One thing to focus on during your planning process is how you'll increase productivity, no matter what your function or position is. As a B-to-B catalog marketer, consider the "outputs" (e.g., sales, new customers, retained customers, account penetration, others) of your area of responsibility and know your "inputs" (ad spend, payroll costs, etc.). Plan to increase your productivity 5 percent or more each year.
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6 Tips to Increase Your Productivity in 2009
As many catalog/multichannel B-to-B and B-to-C marketers do their annual planning and budgeting for 2009 right about now, I suspect many are having a difficult time given the events of the past six months. Who really knows what 2009 will bring?
One thing to focus on during your planning process is how you'll increase productivity, no matter what your function or position is. As a B-to-B catalog marketer, consider the "outputs" (e.g., sales, new customers, retained customers, account penetration, others) of your area of responsibility and know your "inputs" (ad spend, payroll costs, etc.). Plan to increase your productivity 5 percent or more each year.