5 Ways to Capitalize on the Falling Retail Market

Special note: This will be my final online column for CatalogSuccess.com. Beginning with the July issue of our relaunched magazine, All About ROI, I'll be writing the new On the Web column in the print edition on a bimonthly basis, rotating with Larry Kavanagh of DMinSite. I'm also pleased to announce that Kevin Hillstrom, president of MineThatData, a database marketing consultancy, will be starting his own Web column on integrated database marketing when CatalogSuccess.com morphs into AllAboutROImag.com in June.