4 Neuroscience Insights That Can Increase Conversions
In marketing, we often get so caught up with technology that we fail to focus on the insights we can get from learning more about decision making and psychology. We forget that the human brain hasn't really evolved in the last 50,000 years. So while technology changes, what we're mapping it on does not. Below are four things about the brain and how it works that retailers can apply to increase marketing effectiveness:
Tim Ash is the author of the bestselling book Landing Page Optimization, and CEO of SiteTuners. A computer scientist and cognitive scientist by education (his PhD studies were in Neural Networks and Artificial Intelligence), Tim has developed an expertise in user-centered design, persuasion and understanding online behavior, and landing page testing. In the mid-1990s he became one of the early pioneers in the discipline of website conversion rate optimization. Over the past 15 years, Tim has helped a number of major US and international brands to develop successful web-based initiatives. Companies like Google, Expedia, Kodak, eHarmony, Facebook, American Express, Canon, Nestle, Symantec, Intuit, AutoDesk and many others have benefitted from Tim's deep understanding and innovative perspective.
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