10 Years and Social Media's Convergence
Friends and readers, where's time gone? Back in 1999, I decided to start my own direct marketing consultancy. It wasn't out of any burning desire to be an entrepreneur again (I started a publishing company when I was in my 20s), but more out of self-defense. Living in Florida has its benefits and challenges. The benefits are obvious; the challenges not so much. Florida is the wacky company capital of the world (and that's putting it nicely), so this was a good measure to hedge my bets.
Jim Gilbert has had a storied career in direct and digital marketing resulting in a burning desire to tell stories that educate, inform, and inspire marketers to new heights of success.
After years of marketing consulting, Jim decided it was time to “put his money where his mouth was" and build his own e-commerce company, Premo Natural Products, with its flagship product, Premo Guard Bed Bug & Mite Sprays. Premo in its second year is poised to eclipse 100 percent growth.
Jim has been writing for Target Marketing Group since 2006, first on the pages of Catalog Success Magazine, then as the first blogger for its online division. Jim continues to write for Total Retail.
Along the way, Jim has led the Florida Direct Marketing Association as their Marketing Chair and then three-term President, been an Adjunct Professor of Direct and Digital marketing for Miami International University, and created a lecture series, “The 9 Immutable Laws of Social Media Marketing,” which he has presented across the country at conferences and universities.
