It’s no secret that today’s consumers crave experiences, interactions and benefits beyond cookie-cutter promotional emails that use their first names. Retailers recognize this desire from customers and so continue collecting their data to create improved membership programs and personalized experiences. Nevertheless, customers remain unsatisfied. Why? Consumers believe loyalty flows in only one direction, from the…

Small e-commerce merchants are becoming prime targets for sophisticated fraud attacks despite many believing they're too insignificant to attract cybercriminals' attention. In reality, these small businesses are increasingly vulnerable precisely because of their limited fraud prevention resources. Recently, it was revealed that fraudsters are employing sophisticated tactics. They're now impersonating legitimate small merchants, stealing videos,…

The digital advertising world is under pressure — and not just from changing consumer behavior or rising acquisition costs. The real shakeup is happening in courtrooms. Antitrust lawsuits against Google and Meta are challenging the core of how digital ads work. These aren’t abstract legal battles. They’re going after the mechanics of targeting, measurement and…

If you're in retail, here’s a wake-up call you can’t afford to ignore: customer satisfaction peaks at 8 a.m. However, by 7 p.m., it’s in steep decline. Sundays, in particular, see the lowest sentiment across the board. These insights are grounded in over 57 million real-time customer feedback responses gathered globally, featured in HappyOrNot’s new…

Simply put, Total Retail Tech brings the right people together for the right conversations. By matching like-minded retail executives, Total Retail Tech enables honest and open discussions about technology and other business challenges. Instead of learning about technologies you don’t need or can’t implement, Total Retail Tech matches the right retailers with the right technology providers, saving…