Every retailer understands that they need to refresh their loyalty program regularly to keep customers interested and drive repeat purchases. However, differentiating loyalty programs and winning dedicated customers requires more than a points system, which every retailer has. It takes fostering emotional connections with shoppers through memorable experiences and unique offers. Three ways for retailers…

The European Union is moving forward with one of the world’s most significant supply chain laws. After years of heated debate, the European Parliament voted this April to adopt its long-anticipated Corporate Sustainability Due Diligence Directive (CSDDD), which will require companies to implement policies to mitigate environmental and human rights abuses in their supply chains.…

In episode 460, Editor-in-Chief Joe Keenan interviews Kristen Elmer, senior director of e-commerce and lifecycle marketing at Bark, the world’s most dog-centric company offering the best products, services and content for dogs and dog parents, including its BarkBox monthly subscription. Listen in as Elmer provides an overview of the Bark business (0:50), her role (3:10),…

Amazon Prime Day, which has become an industry-wide moment as consumers embrace deals across retailers, will drive $14 billion online — a 10.5 percent increase year-over-year — for U.S. retailers, according to data recently published by Adobe Analytics. The event,  taking place July 16-17, will also bring steeper discounts, a rise in back-to-school shopping, and…

The ways in which shoppers engage with brands today is endlessly nuanced and dynamic. Research by Upland BlueVenn reveals that the average consumer today engages with brands through 20 different online and offline channels, including in-store visits, mobile browsers, social media, radio, and television. But while it’s well documented that consumers are more empowered than…