Walgreens is closing approximately 1,200 locations as the drug store chain struggles to contend with online competitors and declining prescription drug payments, reports CNN. By 2027, about one in seven Walgreens currently open will close its doors. About 500 Walgreens will be shuttered over the next year, the drug store chain announced Tuesday. Those closures…

After reading his own obituary, American writer Mark Twain is said to have wryly remarked, “The reports of my death are greatly exaggerated.” I have a similar thought whenever I read an article about the death of retail stores because, if you look past the sensationalist headlines, the opposite appears to be true. Earlier this…

In today's digital age, consumer packaged goods (CPG) and e-commerce brands face a daunting challenge: navigating the labyrinth of fragmented consumer journeys. With potential customers bouncing between social media, websites, apps and physical stores, traditional marketing approaches are struggling to keep pace. Enter purpose-driven marketing — the compass guiding brands through this chaos and revolutionizing…

To sell or not to sell on marketplaces? That’s the tough question many small and midsized businesses (SMBs) are asking themselves. Maybe it’s something you’re considering, too. On one hand, third-party online marketplaces offer a powerful way to reach millions of potential customers. In fact, over 60 percent of sales on Amazon.com's store come from…

What if retailers could create a highly personalized communications plan for every individual in a database? What if the personalization was reflected across more than just content, but also cadence, preferred channel, layout, offers and more? Furthermore, what if your brand’s marketing plan could adapt in real time to meet each customer’s evolving preferences and…