THE CONSUMER TRENDS REPORT

2017 EDITION

Both retailers and manufacturers are aware of the importance of an effective omnichannel retail strategy. The proper strategy is vital for delivering the ideal customer experience and connecting with customers, ultimately increasing sales and profitability.

This report, packed with the latest consumer data, was created to help you make informed decisions regarding omnichannel strategies and investments including:

• Factors that influence the consumer’s path to purchase
• The importance of the in-store experience
• The entire consumer experience from beginning to end

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