Sponsored by Blackhawk Network
For the eighth consecutive year, NAPCO Research and Blackhawk Network (BHN) have partnered to produce a market-leading report on the gift card industry. This comprehensive benchmark study evaluates the branded digital gift card programs of 100 U.S. merchants, assessing both purchaser and recipient experiences across 126 unique criteria. The report provides actionable insights to enhance your own gift card program, offers benchmark data to compare your performance against competitors and the broader industry, and highlights innovative strategies to optimize program effectiveness.
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