MoEngage

In episode 365 of Total Retail Talks, Editor-in-Chief Joe Keenan interviews Brigitte Barron, director of global CRM and customer growth at e.l.f. Beauty, vegan, cruelty-free professional affordable makeup and skincare products. In the wide-ranging interview, Barron discusses her responsibilities at e.l.f., the brand's recently enhanced omnichannel loyalty program, how the company tracks loyalty rewards data on customer purchases across its retail partners, and much more.

Did you know, only 33.7% of retailers use digital channels to personalize communication? There exists a gap between what retailers think they are doing right from a customer engagement perspective versus what their customers actually want and need. To understand the customer engagement landscape in retail, we surveyed 2,000 marketers in North America. Download the latest industry report and find out what campaign, journey, and customer insights retailers measure and how deeper insights impact their ROI.

What’s changed for retail email trends? Interested to see how your email performance compares against competitors? Find out in our latest research report. We’ve analyzed over 5 billion emails sent over six months to understand what impacts consumer behavior the most: personalization, segmentation, or journey-based campaigning. Download the exclusive report to see benchmarks, obtain insights, and get an in-depth understanding of consumer email behavior from industries including retail across North America and beyond.