Technology
In the fourth quarter of last year, I sent a list of questions to four leading venture capitalists &
Walking the National Retail Federation's (NRF) BIG Show last week, attendees would have to remind themselves they were attending a show hosted by the largest and longest standing trade association for the brick-and-mortar retail industry. The buzzwords at the show were predominately from a digital lexicon, as were many of the most compelling displays andโฆ
Total Retail Executive Editor Joe Keenan interviews Kate Kibler, vice president, direct to consumer, Timberland, on how the outdoor lifestyle brand is working to bridge the gap between online and offline shopping. The conversation took place this week at the National Retail Federation's Big Show in New York City.
Under Armour has grown from humble beginnings โ company founder Kevin Plank started the company from his grandmotherโs basement in Washington, D.C. โ into a worldwide brand thatโs represented by some of the leading athletes today, including Tom Brady, Jordan Spieth, Stephen Curry, Misty Copeland, and many others. While having those stars associated with theโฆ
Despite the surge in online advertising, most consumers still do the vast majority of their shopping in brick-and-mortar stores. According to PwC, nearly 40 percent of consumers make purchases inside a physical store every week, compared to 27 percent who do the same online. Unlike online audiences, that may or may not be shopping whenโฆ
The world of retail is continuously evolving as new technology and new marketing methods continue to change the way consumers perceive brands and shop for products. Retail Vision spoke to some of the biggest names in the industry to find out what the future has in store for retailers. While IBMโs Ralph Jacobson foresees aโฆ
The end goal of all retail companies is to hear the cha-ching of the cash register. But getting there is rarely an easy path. Retailers must make a series of decisions before the cash register rings, and one misstep along that decision path can cost them big. In fact, these missteps equate to $1.1 trillionโฆ
Between them, theyโve raised hundreds of millions of dollars in venture funding. Theyโve launched high-tech e-commerce platforms and Main Street brick-and-mortar stores. Theyโre turning media sites into customer bases, creating affordable bespoke and luxury products and making the historically murky supply chain more transparent. Meet the retail and e-commerce 30 Under 30 class of 2016.
While retailers are using the Internet of Things (IoT) in many different ways, most have one goal in common: to build customer loyalty and engagement. In fact, itโs already evident that both retailers and consumers are beginning to reap the benefits from more intelligent technology. The onslaught of smart sensors and devices, interactive store layouts,โฆ
Santa's going virtual in a new marketing push from J.C. Penney this holiday season. In an effort to drive more shoppers to the brand and its stores, the Plano, Tex.-based retailer has set up four virtual reality experiences at malls around the country. Dubbed "Twas the Flight Before Christmas," the initiative sends participants โ outfittedโฆ