Technology

The verdict is in: 2016 is the year of the store reinvented. We’ve all seen the headlines and stories of how retailers of all sizes around the world are giving their brick-and-mortar shelves a makeover by melding the offline and online worlds. Target recently announced it will completely revamp its stores to attract more millennial…

It’s no secret that retail marketing is changing. According to Forrester, 85 percent of marketing executives believe that today’s marketing department has functions that no one thought would be a responsibility even three years or four years ago. This pace of accelerated change and expectation has led to the need for an agile marketing ideology…

This article outlines how machine learning works, as well as the ways it can be used by brands to optimize email marketing campaigns.

This webinar will detail how your brand can use marketing automation to increase sales, drive customer loyalty and grow profits.

Believe it or not, print as a medium is making a comeback, one that's becoming increasingly necessary for any digital marketing campaign. Don’t agree? Take a look at the recent news coming from Time Inc. and Nielsen Catalina Solutions (which connects TV and digital ad exposure to in-store CPG sales), showcasing how combining print, digital and…

In the shadow of Greenwich’s 02 Arena — the futuristic dome originally built as London’s showpiece for the Millennium — what looks like a picnic cooler on wheels zips among groups of gawking children. This little delivery robot, designed to autonomously navigate sidewalks, not roads, later this year will begin making deliveries from local businesses…

If you're tired of how much longer checkout at a store is taking since the rollout of new chip-enabled credit and debit cards, relief may be on the way. Visa said on Tuesday it had upgraded its software to improve the processing of chip-enabled cards and reduce checkout times. The payments company said the upgrade will…

When you think of millennial brands, Carter's, the manufacturer and retailer of baby apparel and accessories, doesn't immediately spring to mind. Yet that's just what Carter's is, catering to new and expectant moms who more often than not fall into the coveted millennial demographic. In fact, 80 percent of all babies are born to millennial…

Apple Pay is finally ready to move beyond apps. Apple has been telling potential partners that its payment service, which lets shoppers complete a purchase on mobile apps with their fingerprint rather than by entering credit card details, is expanding to websites later this year, multiple sources told Re/code. The service will be available to shoppers using…

On Tuesday, Total Retail hosted the webinar “Unlock the Secret to Knowing What Your Customers Are Going to Do Next,” featuring Todd Werden, vice president of Boston Retail Partners; and Arthur Viente, program director, e-commerce strategy at IBM Commerce. (If you missed this webinar, you can listen to it in its entirety on-demand.) Before you…