Technology

Retailers should waste no time in preparing for this year’s holiday shopping season. Before you know it, consumers will begin searching for the fastest, most convenient way to snag every last item on their holiday wish list. From an e-commerce website to traditional brick-and-mortar stores, offering more than one purchasing channel is an important first step, but it may not be enough to stand out from the competition. By implementing an omnichannel strategy that enables data…

FlyPolar is a fast-growing e-commerce fashion brand specializing in “hip, comfortable, casual wear.” The retailer has opened physical locations across the U.S. after graduating from a single outlet store in Ohio. Yet FlyPolar maintains a strong online presence, with the majority of its sales coming from its website. “Most of our customers are men and…

With the increase in sales and engagement channels for consumers over the years — from mobile (apps and websites) to social media to stores to e-commerce, and the list goes on — the jobs of retail marketers have become increasingly complex. For the typical marketer, they’re responsible for formulating a strategy for each channel, executing…

Consumers are abandoning carts on e-commerce sites at an alarmingly high rate. And they’re doing so when they get to the checkout page.

Fall is in the air, and that can mean only one thing for the e-commerce industry: We all come together for one of the biggest online retailing conferences of the year. Every fall, retailers make the pilgrimage to the Shop.org Digital Summit to learn about the latest digital shopping trends and technologies to improve their…

RangeMe is a platform that brings retail buyers and suppliers together to bring the best products to market. RangeMe makes it easy for buyers to quickly find products that are right for them by managing proposals from thousands of suppliers. The company was just honored as the Digital Commerce Startup of the Year at Shop.org's Retail…

An investigation by ProPublica has found that Amazon.com's algorithms encourage customers to pay more than they need to for products. The report found that Amazon places its own products in the prominent “Buy Box” almost three-quarters of the time, even if it isn't the cheapest. If a customer bought everything recommended by Amazon’s "Buy Box,"…

Learn 6 actionable steps, using insights from industry experts, to help you better plan, execute and measure retail marketing projects.

Etsy announced it has acquired a startup called Blackbird Technologies, which developed algorithms for natural language processing, image recognition and analytics — similar to those used by Amazon.com and Google for product and other searches — and then “democratized” them to be used by any company of any size. At Etsy, the tech will be used to improve its…

Despite various short-lived efforts over the years, most retail shopping carts are impressively low tech. However, a new patent issued to Wal-Mart paints a futuristic vision, with carts driving themselves from the parking lot right to the customer who called for it. If the patent is granted and Wal-Mart chooses to manufacture and deploy the carts, shoppers…