Technology

A Look at How to Drive Shopper Engagement Via Digital Technology
November 18, 2016 at 12:21 pm

It's official: Digital technology has permanently altered the retail landscape. To examine why and how, Synchrony Financial took a deep dive into this reality with its current report, "Driving Shopper Engagement Through Digital Technology," which includes data from the 2016 Synchrony Financial Digital Study. The study, which gathered insights on mobile adoption and digital usage,โ€ฆ

5 Ways to Navigate the Digital Experience Paradoxย 
November 9, 2016 at 8:00 am

Retail is currently facing one of the greatest opportunities and challenges in its history: the shift to digital channels. Across the entire retail landscape, online sales continue to increase while store-based retail sales stall or decline. In fact, according to a survey done by UPS, consumers made more purchases online than in stores in 2015โ€ฆ

Digital Technologies and Implications for Retailers
November 8, 2016 at 12:47 pm

Whether itโ€™s fraud prevention or facial recognition, retailers have never before faced such a proliferation of technology. Today, retailers must be experts around geo-location, mobile apps, mobile wallets, authentication and a slew of other technology-related tools, not to mention have strategies in place to utilize them correctly. To sort out all of the technology optionsโ€ฆ

Anchors Up: Why the Exit of Legacy Retail Tenants is Actually Good for Malls
November 7, 2016 at 11:45 am

Every month another major retailer closes stores in the shopping malls we grew up going to. The ease of digital search paired with the advantages of e-commerce (lower overhead, decreased inventory commitments) is giving retailers pause. The development of a truly omnichannel shopping experience, where the path to purchase is more fluid than linear, hammersโ€ฆ

3 Ways Retailers Should be Using AI to Boost Sales
November 3, 2016 at 8:00 am

Artificial intelligence (AI) technologies, which are already widely used in industries such as finance and healthcare, offer enormous potential for the retail sector. Previous Total Retail articles have referenced the power of AI to revolutionize the way people shop online, but instead of dreaming of the future potential, let's focus on three practical applications ofโ€ฆ

Jamie Gutfreund Talks Gen Z and the Future of Marketing
October 21, 2016 at 10:15 am

Jamie Gutfreund, global CMO at the digital agency Wunderman, joined a panel of experts at the DMA &THEN conference to discuss what's "next" in marketing. Taylor Knight, associate content editor for Target Marketing, sat down with Gutfreund to pick her brain about what she thinks is the next big thing in marketing and how Gen Z is changing the marketing landscape.