Mobile Marketing

Webinar speakers discuss the best tactics to use your online shopping carts are not abandoned by customers and prospects.

Hear how some of m-commerce’s leaders are driving revenue through mobile based on survey results and a newly published white paper.

Neiman Marcus and Capital One have created a mobile wallet for the luxury retailer's credit card customers who use Apple iPhones. Customers can make in-store purchases without carrying a plastic credit card. NM Mobile Wallet will work with Neiman Marcus, Bergdorf Goodman and customer cards from Visa, MasterCard, American Express and Discover. Neiman Marcus chose its own route vs. accepting Apple Pay. The NM Mobile wallet app actually works on more versions of the iPhone than Apple Pay, which only works on its newest iPhone 6. NM Mobile Wallet requires that phones operate with at least version iOS 7.

Google may be stocking its war chest to compete with Apple in mobile payments. The internet giant is reportedly in talks to acquire Softcard, a company that helps people to pay for things using their mobile devices, according to reports by TechCrunch and The Wall Street Journal. The deal for the payments company — a joint venture between carriers AT&T, Verizon and T-Mobile — is said to be for less than $100 million. Both Google and Softcard declined to comment on the possible sale. 

Retail marketers need mobile marketing strategies and messages that drive foot traffic by attracting and welcoming consumers into their stores, backed up by satisfying and surprising incentives that encourage them to stay longer, entice them to spend more and invite them to come back again — i.e., transform them into satisfied, loyal customers.

While we can agree conversion rate is usually lower on mobile, there's no consensus on why. After conducting thousands of mobile user tests on e-commerce sites, UserTesting suggests that low mobile conversion isn't usually caused by smartphones themselves, but by the designs of mobile shopping sites and apps. Here are the top eight reasons why mobile doesn't convert and how to fix them:

Victoria's Secret wants to see what today's millennials are talking about with a new twist on mobile messaging. At the same time that practically all millennial-minded marketers are using Snapchat, Line, Kiik and every other social and mobile platform out there to get in touch with teens, Victoria's Secret has rolled out its own chat feature within its Pink shopping app. The lingerie brand is the first marketer to use a chatting feature from a mobile messaging app called Frankly.

Urban Outfitters brand Free People hopes to reverse declining mobile web conversions and page views with a recently revamped site boasting bigger and more visuals, off-screen navigation and a streamlined checkout while simultaneously reducing code volume to minimize the impact on performance. In an exclusive interview with Mobile Commerce Daily, Free People's Director of Marketing and E-Commerce Jed Paulson discusses why the brand felt it needed a better mobile web experience that would more closely match its other digital offerings. 

If you’re a skeptic like me, all of the talk of beacons in retail stores sounds a little too pie-in-the-sky. Beacons, as you probably know by now, are devices that communicate with shoppers’ smartphones in the hopes of improving their in-store shopping experiences. When placed in-store, beacons use Bluetooth technology to detect nearby smartphones and send them ads, coupons or supplementary product information.

Millennials are a coveted demographic for retailers, and with good reason. Categorized as those born between 1982 and 2003, millennials account for more than $1 trillion in U.S. consumer spending and by 2020 will comprise more than one in three adult Americans. Therefore, it's valuable for retailers to try to learn as much about these shoppers as possible. A recent survey from Instart Logic, a cloud application delivery service, provides a good start. Consider some of the survey's findings: