Loyalty Programs
Customer experience (CX) expert Shep Hyken provides a couple of sayings that resonate with todayโs retail environment: โSatisfaction is a rating. Loyalty is a brand,โ and โThere is a big difference from a satisfied customer and a loyal customer.โ Ultimately, satisfaction = good. Brand loyalty = 100 percent better. We all know this is true,โฆ
Best Buy is testing a new annual membership program that comes with perks like tech support, free shipping, and extended warrantees on smartphones or other purchases. The consumer electronics retailer said in a corporate blog post Wednesday that the program is available at some stores in Iowa, Oklahoma and eastern Pennsylvania. Later this month, it will expandโฆ
2020 might be over on the calendar, but thereโs still much weโre learning and adjusting to as we begin 2021. The pandemic forced retailers into a digital acceleration unlike anything weโve seen before. Add to that drastic changes in consumer behavior. Needless to say, as we begin this new year, there are many trends retailโฆ
Chances are you belong to a customer loyalty program. A recent Mintel report shows that 90 percent of U.S. adults have at least one loyalty membership. But hereโs the question: Have you ever used the program or benefited from membership? If your answer is a hard no, you're not alone. The average consumer belongs toโฆ
Loyalty programs have been table stakes in retail marketing for many years, and itโs easy to understand why. Rewarding customers for shopping with the brands they love is a win-win scenario. However, through all the seismic changes in retail and e-commerce in recent years, the playing field looks very different from even a few shortโฆ
A lot has changed since the marketplace was visited by the coronavirus. Businesses closed down. Schools closed down. Restaurants closed down. Retailers were forced to close down, too. At last count, since the COVID-19 pandemic began in March, 22 retailers have filed for Chapter 11. That makes a total of 42 retailers this year, andโฆ
In this episode of Retail Right Now, Total Retail's Joe Keenan and Kristina Stidham discuss an article recently published on Total Retail, โ5 Keys to a Successful Online Retail Loyalty Program,โ authored by Tara Bartley, senior manager of retail at Akamai Technologies. The article shares how retailers can foster customer loyalty with fast, frictionless andโฆ
Loyalty programs can help online retailers improve customer retention, increase cross-sell and upsell opportunities, and expand margins and revenues. However, poor user experiences can impair customer satisfaction and hamper loyalty programs. Todayโs consumers expect fast, friction-free and secure interactions from any device. To unleash the full potential of their loyalty program, retailers need to accelerateโฆ
Consumer shopping behavior has changed, and the holidays will look different this year. Since in-store shopping has declined, brands are looking for ways to drive their e-commerce business and move the needle before the end of the year. However, the online space has become cluttered and confusing. Stand out by running chance-to-win promotions that are designed to motivateโฆ
While COVID has been an โunprecedented disruptionโ for business and consumers, itโs clearly been an accelerant for existing trends. For retailers, this includes โRetail Darwinism.โ Retailers filing for bankruptcy is nothing new, but regardless of a vaccine or another โunprecedentedโ event, failure to understand the context that made COVID exacerbate retailโs challenges will only leaveโฆ