Apps

Today’s marketers face the ultimate catch-22: Consumers overwhelmingly desire hyperpersonalized experiences, yet they’re concerned about sharing their data. According to Arity’s research, 66 percent of consumers have deleted an app due to privacy concerns. With competition for business fierce and the data privacy movement underway, retailers and marketers must establish strong data collection practices for…

Retailers are facing challenging times. A persistent pandemic, inflation, supply chain disruption, and competition from giants is forcing smaller and mobile-only retailers to get crafty to avoid slipping margins. On top of all this, mobile marketers are facing ecosystem changes around privacy that are making it harder to tailor messages to prospects and acquire new…

It’s the question every marketer is asking: “How can our brand connect with Gen Z?” In less than a decade, Gen Z’s income will outpace millennials. They’re also the most active generation on social media. Together, these stats alone make them the most coveted demographic for brands. In a crowded market that’s dominated by Amazon.com,…

In episode 375 of Total Retail Talks, Editor-in-Chief Joe Keenan interviews Samir Desai, chief digital and technology officer at Abercrombie Fitch & Co., a leading global, omnichannel specialty retailer of apparel and accessories for men, women and kids through five renowned brands, including Hollister Co. Listen in as Desai discusses the launch of its Share2Pay functionality…

Consumers expect more from the brands they choose to interact with, and retailers’ mobile apps aren't immune from this sentiment. Smartphones serve as the intermediary between brands and consumers, forming the connective tissue in complex customer journeys. As the amount of time people spend on mobile platforms continues to surge — especially as they steadily…

In episode 371 of Total Retail Talks, Editor-in-Chief Joe Keenan interviews Ranu Coleman, chief marketing officer at Azazie, the leading direct-to-consumer e-tailer for bridal gowns, bridesmaid dresses, accessories and more. Listen in as Coleman details Azazie's bridal offerings (0:42), her professional background and current role (1:45), and the brand's community-focused mobile app strategy (2:50). She…

This episode was recorded live at CRMC 2022 in Chicago. In episode 367 of Total Retail Talks, Editor-in-Chief Joe Keenan interviews Bryan Yuris, vice president of performance marketing at Express, a modern, multichannel apparel and accessories brand for men and women. Listen in as Yuris discusses his career background and current role (0:45), as well…

Bath & Body Works announced Monday that it's launching a new rewards program in the U.S., giving loyal customers exclusive offers and a chance to earn free products. In a press release, the personal care and home fragrance company said the loyalty program, dubbed My Bath & Body Works Rewards, is rolling out at the same…

99 Cents Only Stores, the leading retailer of extreme value stores in the southwestern United States, is launching a new mobile app to meet the evolving needs of its customers with more personalized offers that increase savings. In this video interview, Mary Kellmanson, chief digital marketing officer at 99 Cents Only Stores, discusses how inflation is impacting customers…

Mobile commerce has become a critical component of any large retailer's business. After all, U.S. consumers spent $52 billion on mobile commerce during the last two months of 2020 alone. That’s a 55 percent increase over the same period in 2019. With that much money flowing through mobile apps, fraudsters have taken aim at them,…