Apps

As 2017 approaches, marketers are finalizing their strategies and budgets for next year. 2016 marketing has implemented augmented

I’ll be the first to say it out loud: The App Store is becoming more and more irrelevant. Research shows that most people simply aren’t downloading apps to their smartphones. Combine the fact that over 1,000 apps are being published every single day on the iOS App Store together with consumers’ extremely limited attention spans, and…

On the eve of its launch, CVS shut down its new curbside pick-up service due to malfunctions. The new system, created with startup Curbside, was supposed to launch at 4,000 CVS locations nationwide yesterday. However, in a statement to The Boston Globe, CVS Director of Communications Erin Pensa said the app was so popular during…

Users of Target's wildly popular Cartwheel app are getting a few new loyalty perks. The Consumerist reports that starting this month, Target is testing new rewards features within the Cartwheel app. Guests in pilot markets — Denver, Houston, St. Louis and San Diego — will receive points for nearly every dollar spent at Target. Once a customer…

Facebook announced yesterday that its Messenger bots can now accept payments natively without sending users to an external website. The credit card info people already have stored in Facebook or Messenger can be used to instantly make purchases in bots that are part of the new closed beta the developers can apply for. Total Retail's…

The use of messaging applications has been soaring lately. Recent reports have shown that since 2015, monthly active users on messaging applications have surpassed the monthly active users on social media. The numbers have been growing ever since. It doesn't seem like mobile messaging is going anywhere. That's a good thing because it offers an…

The San Francisco 49ers announced last week that it has partnered with Amazon.com to offer the team's fans who tailgate before games one-hour Prime Now delivery for tens of thousands of items from Amazon. Fans will be able to order everything from more beer to 49ers gear via the Prime Now app starting four hours…

In episode 52 of Total Retail Talks, Mark Friedman, president of e-commerce at Steve Madden, discusses how the shoe brand is leveraging its mobile app to grow consumer engagement and conversions.

These days, retailers are involved in an arms race for convenience and value. While they're all constantly trying to adapt to survive, not all stores are keeping up with new technological developments. More than two-thirds of U.S. consumers have a smartphone, and amongst younger consumers that number is even higher at nearly 75 percent. Apps and…

Staples announced yesterday a new beta test available on its mobile iOS app. The new feature enables customers to send a photo of their child’s back-to-school (BTS) list via the Staples Easy System on the app, and a store associate will populate the customer's online shopping cart with the best available items within 24 hours…