Apps

How to Reach Customers When Your App Isn’t Enough
July 24, 2017 at 4:43 pm

When you consider the way that people use apps today, the numbers illustrate some serious challenges: After downloading an app and using it one time, about one in four mobile users abandon it. Some 90 percent of users abandon or delete apps within the first 30 days of downloading them. Users concentrate almost 85 percent…

Amazon Launches Spark, a Shoppable Photo Feed
July 20, 2017 at 11:25 am

Amazon.com this week launched Amazon Spark, a new feature aimed to help consumers with product discovery via shoppable images. TechCrunch reports the latest Pinterest/Instagram-like feature encourages Amazon Spark users to post stories, ideas and images about products they love, which others can then react to with "smiles." (Sound familiar?) In addition to lifestyle imagery, Spark posts…

The Go-To Guide to Engaging Millennial & Gen Z Audiences
June 27, 2017 at 12:58 pm

Amazon.com this week launched Amazon Spark, a new feature aimed to help consumers with product discovery via shoppable images. TechCrunch reports the latest Pinterest/Instagram-like feature encourages Amazon Spark users to post stories, ideas and images about products they love, which others can then react to with “smiles.” (Sound familiar?) In addition to lifestyle imagery, Spark posts […]

App Metrics Retailers Need for Success
June 26, 2017 at 7:59 am

Brick-and-mortar retail isn't dead, but the rules have changed. Digital commerce has disrupted the entire industry, and mobile apps are at the center of that change. The average annual growth of e-commerce has increased to $40 billion over the past three years, with mobile driving 44 percent of retailers’ online traffic. This totals to 31…

An App Isn't Enough: You Need to Be Mobile-First
June 20, 2017 at 10:48 am

After announcing that it would close 138 underperforming stores, J.C. Penney got good news. Customers who had been missing for years began returning to those stores, and as a result, sales and traffic were better than expected. What drove customers back to the store isn’t clear — probably some combination of bargain hunting and nostalgia…

Target to Merge Cartwheel Into its Main App
June 13, 2017 at 8:30 am

Target’s mobile app strategy will undergo a significant change, starting this summer. The retailer announced it will soon combine the functionality of its Cartwheel savings app with its main shopping app. The Cartwheel app will be shut down. The Target app will also receive a notable upgrade this year, adding support for an indoor map…

Amazon to Refund Parents for Children's In-App Purchases
June 2, 2017 at 9:58 am

Amazon.com is being forced to refund parents whose children made purchases on the online retailer's mobile apps without their permission. The Federal Trade Commission (FTC) announced earlier this week that the refunds could total more than $70 million. The settlement brings closure to a nearly three-year legal battle surrounding the issue of charges made between…

Mobile App, Loyalty Program Help LIDS Better Engage Customers
May 30, 2017 at 12:26 pm

In episode 94 of Total Retail Talks, John DeWaal, vice president of marketing at LIDS Sports Group, discusses the omnichannel sports licensed retailer's recently launched mobile app, its newly designed loyalty program, and how the two work together to create loyal customers.

Total Retail's Top 100 Fastest-Growing Retailers: International Sales Help Fuel Nike's Growth
May 30, 2017 at 8:04 am

The athletic footwear, apparel, accessories and equipment brand continues to chug along despite increased competition in the marketplace. Nike increased year-over-year net sales by 5.8 percent in its 2016 fiscal year. In addition, the company increased its net earnings for the year by nearly 15 percent. (Nike ranked No. 44 on Total Retail’s seventh annual ranking…