Mukund Balasubramanian

Mukund Balasubramanian
What's Wrong With the Retail Mobile Mind-Set?

In this post-PC era, mobile is a business game changer. Enterprises acknowledge the need for mobile strategy, yet many of them are struggling to capitalize on the opportunities. Most enterprises need serious help in understanding and implementing mobile solutions. Existing processes are completely unsuited to meet the expectations of end-user consumers or consumerized IT end users. Here are four fallacies that consistently stifle enterprise mobile projects: