Zones Mean Dollars in an Omnichannel World

It's a tantalizing prospect, and one that underscores the power of data in setting zone pricing strategies. Armed with insights that include real-time pricing data at the local level, retailers can have the information they need to win, not just during peak selling seasons but on a daily basis.

Jenn Markey is the vice president of marketing at 360pi, a provider of price intelligence solutions that enable retailers to optimize sales and margins.