Zones Mean Dollars in an Omnichannel World

Zone pricing is here to stay, and it's time for price intelligence systems to reflect that reality. After all, pricing to reflect the local competitive landscape and shopper demographics can only help maximize margins and sell-through.

Zone pricing can be the missing link between e-commerce sites and brick-and-mortar stores. Retailers need the benefit of regional pricing intelligence to compete more effectively on a local basis. If retailers elect not to employ zone pricing, they need to consider that many of their competitors do — compromising their own margins and conversion rates.