Should You Rent Your List?
Yes! It helps your customers, your bottom line and the industry as a whole.
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Phil Minix
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Also, as the list owner, you’ll always have the right to deny a specific company from renting your list if you don’t believe that company’s offer is appropriate for your audience. Here’s the test I use when I’m deciding whether to rent my list to another merchant: If one of my customers got the other merchant’s catalog/mail piece and called to ask me where the mailer got her name, I want to be perfectly happy to let her know we gave her name to the other company. If I felt our customers would be disappointed to know we gave their names to a certain marketer, then I’d stop and re-evaluate clearing that list-rental request.
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