Why Not Poll Your Customers?

In another poll, BuyRugsDirect.com asked customers to rate the company’s customer service. But instead of just asking customers to indicate whether the marketer’s service is “superior, inferior,” etc., Carney says she strives for lighter, more down-to-earth responses. So in the case of the customer service poll, she offered such responses as “give them all a raise.” “It’s something they can get a laugh out of,” she says. “It gets their attention.” (Other responses included “better than others, “just O.K.,” “needs improvement” and “get a new job!”)