What’s Old is New Again: The Rebirth of Brick-and-Mortar

Some national retailers began experimenting with selecting strategically located stores to fulfill online orders a few years ago, but the current paradigm calls for every possible store to double as a shipping center. This increases the reach of overnight and second-day deliveries at standard shipping rates to more customers and opens up every SKU in inventory to all sales channels. However, the most valuable effect is store fulfillment completely eliminates the need for expensive warehouses.