Web Usability: How Staples Does It
1. Research user goals by doing in-store studies, seeing if customers use their catalogs in stores.
2. Design those goals through content maps and page flows.
3. Validate that goals are met through usability testing, online studies, monitoring behavior and heuristic reviews.
Site Design Research
He then discussed the guiding principals for Staples’ Web site design:
- Companies:
- Staples
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