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Larry West
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The first industry “expert” within a DDR analysis program is the so-called executive-in-residence. Equity investors normally are aligned today with career direct marketers, who invest alongside them, and who eventually hold senior management, operating positions.
Some examples: Jon Medved at Chef’s Catalog, Rich Hebert at BlueSky Brands, Jack Rosenfeld at Potpourri Group and Gary Giesler at AmeriMark. These all are heavy-duty career catalogers, who know what metrics and performance standards lead to future growth, how to measure historic rates, how to improve performance and which investments to avoid.
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- West Companies Inc.
Larry West
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