The Return of the Printed Catalog

Furthermore, aspects of the online shopping experience can be incorporated into print catalogs. For example, snippets of customers’ online reviews can be added to catalogs, thus embracing one of the top drivers for online sales into the printed media. However, the online experience just cannot match the feeling that a catalog provides, in particular when it's mailed to a well-defined target audience. In addition, the success of catalog distribution can be measured directly, which cannot be said of many other digital marketing tools. A catalog that's mailed to an address can be directly related to an order from the same location. Adding catalogs into your marketing mix provides not only for an effective tool to measure success, but it may just provide for the edge over competitors to grab the attention of otherwise overloaded prospects.