Survey Offers Clues for Converting Millennial Shoppers

By Joe Keenan

Millennials are a coveted demographic for retailers, and with good reason. Categorized as those born between 1982 and 2003, millennials account for more than $1 trillion in U.S. consumer spending, and by 2020 will comprise more than one in three adult Americans. Therefore, it's valuable for retailers to try to learn as much about these shoppers as possible. A recent survey from Instart Logic, a cloud application delivery service, provides a good start. Consider some of the survey's findings:

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Joe Keenan Author's page Joe Keenan is the executive editor of Total Retail. Joe has more than 10 years experience covering the retail industry, and enjoys profiling innovative companies and people in the space.