An Analytical Mindset

Key points to her success:

* ”We’re going for the ‘working smart’ part now rather than quite as much of the ‘working hard.’”

* Terrific service providers (e.g., printers, creative, prepress, list professionals, consultants).

* Analytical mindset. “We analyze daily what our customers are telling us; study their buying habits; find out where we’re hitting and missing, what kind of merchandising changes to make.”