Relationship Counseling for You and Your E-Commerce Website

Address those issues that you expect to have the greatest effect on your conversion rate. Over a month, see if you shift the numbers in your web analytics by making these changes.

2. Ask your customers what they want. After the data has shown you how to optimize your website for purchases, ask your customers what they want. Take a segment of your customers that regularly open your emails or make multiple annual purchases and ask them via email what features they'd like to see added or changed on your site.