Reaching the Millennial Consumer

Millennials — the group of young, up-and-coming consumers in their post-college 20s to early-30s — now represent the next rising generation, rapidly increasing in consumer power and influence.

Despite becoming a prime focus of retailers, millennials remain among the least understood consumer sectors. To gain more in-depth insight into millennials, Mom Central Consulting embarked on a groundbreaking study of 1,100 American millennial women. For this research, we surveyed women without children in order to glean insights from the data about millennials as singletons. Today, with more and more women putting off marriage and kids, there's a growing group of non-moms from their mid-20s to early-30s who find themselves with relatively large disposable incomes.