Put Bloggers on This Year’s 'Nice' Holiday List
It sounds simple enough, but to be effective retailers need to do their homework. The first assignment is to become familiar with a mommy blogger's outlet and network. Is it an established blog? Is she receptive to being contacted by brands? Is the blog relevant to your products?
After answering these questions, establish a familiarity with the blog’s content before even thinking about pursuing a relationship. This involves faithfully reading posts, participating in the comments section and sharing the blogger’s posts on social networks. When a level of comfort is achieved, you can then reach out for potential review, contest and giveaway opportunities to create a buzz around your best holiday deals.
Paula brings more than 20 years of experience leading digital technology and marketing teams, having held leadership roles at SouthernCarlson, Interline Brands, H&R Block, Wyndham Worldwide and Alamo Rent A Car/National Car Rental, prior to joining Newfold Digital’s senior leadership team. Drum is a digital veteran with a proven understanding of the digital revolution’s impact on consumer behavior, and she has led companies through the critical changes required to compete in today’s technology-centric world. Drum, a Florida native, holds a Master of Business Administration from the University of Florida Warrington School of Business and an undergraduate degree from University of Miami with a major in International Business and minors in Economics and Spanish.
Twitter: @pauladrum