Put Bloggers on This Year’s 'Nice' Holiday List
Perhaps the most well-known and influential of these blogging communities are moms. They've established a following and their influence now rivals that of traditional media outlets. Since they share many commonalities, mom influencers have become a trusted source. They've established relationships with readers both virtually and in-person with the rise of networking events like BlogHer and Blissdom. Therefore, establishing relationships with mom influencers can open the door to new consumers via blogging networks.
Paula brings more than 20 years of experience leading digital technology and marketing teams, having held leadership roles at SouthernCarlson, Interline Brands, H&R Block, Wyndham Worldwide and Alamo Rent A Car/National Car Rental, prior to joining Newfold Digital’s senior leadership team. Drum is a digital veteran with a proven understanding of the digital revolution’s impact on consumer behavior, and she has led companies through the critical changes required to compete in today’s technology-centric world. Drum, a Florida native, holds a Master of Business Administration from the University of Florida Warrington School of Business and an undergraduate degree from University of Miami with a major in International Business and minors in Economics and Spanish.
Twitter: @pauladrum