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In summary, native mobile applications are booming, with consumers using them in record numbers. Native app usage is also on the rise in the business world due to the BYOD movement and the industrialization of mobile apps. As a result, retailers face tremendous mobile performance pressures. Fortunately, by leveraging performance management techniques carried over from the realm of desktop and mobile web apps, retailers can more effectively ensure highly satisfying native app experiences, which can ultimately help bolster adoption, end-user satisfaction and favorability, and business impact.
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Stephen Pierzchala
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