My Twinn - The Web-Telemarketing Connection

"The ordering process is crucial to getting the right product," explains Gail Hickert, vice president of customer service and sales for My Twinn. "If necessary, we walk customers through the process, especially first-time customers."

To cover the myriad questions that arise from selling both custom products and mass-merchandise items, My Twinn relies on an extensive frequently asked questions (FAQ) page on its Web site and on carefully selected online and teleservices customer service agents.