Mobile Marketing Trends, Predictions for Retailers in 2015

A recent Consumer Electronics Association survey uncovered an interesting and emerging behavior that should be of interest to retailers in the year ahead: 58 percent of shoppers prefer using their smartphones to find information about products in stores instead of asking a sales assistant.

That says a lot about how connected and hyperattached consumers are to their smartphones and tablets as they navigate the retail environment. It says even more about the challenges for retail marketers in 2015, whose task it will be to "converse" with consumers on the mobile devices they stare at so intently (and intensely) within the aisles of their favorite stores.