Merchandising: Keep Your Catalog Fresh With Ongoing Product Development

I’m often surprised by the answers I get from catalogers when I ask them, “What new products are you featuring?” They usually respond with a round of additional questions, such as “What do you mean by new?” or “How many new products are enough?” Often they’ll simply say, “New products never work for us.” But new product development should be the lifeblood of every multi-channel marketer. And if done correctly, it can be one of the most rewarding aspects of a merchant’s job.