Measuring Sales by Channel: Web vs. Call Center
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Jim Coogan
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In the second of a three-part series begun last week, catalog circulation consultant Jim Coogan takes an in-depth look at calculating revenue streams and measuring sales by individual channel.
Continuing my theme from last week, below you’ll find six key factors to help you most effectively determine how sales figures should be distributed among individual channels.
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- People:
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- Santa Fe, N.M.
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