L.L.Bean to Launch New Lifestyle Collection

L.L.Bean Signature will be rooted in L.L.Bean tradition. Carleton plans to take iconic L.L.Bean style elements from different decades and juxtapose them with innovative, modern designs to create updated fit and style for the new label.

“L.L.Bean Signature will take the best of Bean and re-interpret it in a fresh new way,” said Chris Vickers, vice president of L.L.Bean Signature. “We are responding to a call from an underserved segment of our customer base. These customers know and trust the L.L.Bean brand and favor American classics and modern styling, and they are looking for additional offerings that will give them a more versatile wardrobe. Having worked at L.L.Bean, Alex understands our brand and will help us meet the needs of this important consumer,” added Vickers.