Integrated Software Satisfies Consumers’ Demand for Omnichannel Consistency

Loyalty Program Participation
Loyalty clubs have been boons to CRM data acquisition, but they're only beneficial to customers when every purchase is counted. Shoppers unable to acquire or redeem points in any channel at any time jump on a fast track to dissatisfaction. Furthermore, customers should be able to apply for membership in any channel and check their statuses wherever is most convenient for them.