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Joe Keenan
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That said, from a recipient's perspective, I'm not sure how excited I'd be to get a text only to have to scroll through a banner ad to get to it. My patience with advertising is thin to begin with — I'm a master of flipping channels while watching TV to avoid commercials — and here it comes invading another space in my life. But advertising is everywhere you turn these days, so it's likely only a matter of time before it becomes commonplace (and accepted) to show up in our text messages.
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- People:
- Kris Golshan
- Places:
- San Diego
E
Joe Keenan
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Joe Keenan is the executive editor of Total Retail. Joe has more than 10 years experience covering the retail industry, and enjoys profiling innovative companies and people in the space.
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