Check it Out: Can U Believe It: Get $ 4 Txts

Consumers win by being paid to send text messages. In addition, consumers have the ability to choose what advertisers they want to stump for. If they'd rather not include an ad from a certain brand in their message, they don't have to.

"Ultimately, if there's a certain brand that you don't associate or agree with, you can opt out," says Rudy Camacho Jr., TexTango's senior vice president of sales. "So if you don't drink alcohol and you don't want to promote Jack Daniels, you can just say no. There's never that conflict of interest."