4 Tips to Get the Most Out of Social Media This Holiday Season
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3. Cultivate brand ambassadors. In addition to encouraging your everyday customers to spread the good news about your brand, it's also important to target high-value influencers to help spread the word. Through this network effect, brand ambassadors will amplify your message to their core followers, who will in turn amplify the message to their followers and so on. To make this work, treat your brand ambassadors to some sort of premium access, which might include a high-touch VIP invitation to an exclusive event, special promotions, or providing them with early access to products or content, including first-looks. The more exclusivity you give to your brand ambassadors, the more likely they are to promote your efforts among their network.
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Jay Henderson
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