4 Tips to Get the Most Out of Social Media This Holiday Season
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As a fellow marketer, I can understand why many of my peers are skeptical about social media. As of yet, the channel hasn't been a megastar when it comes to online sales. Right now social media only drives 2 percent of online sales and 1 percent of total traffic. Those are pretty dismal numbers. If we look at social media from an online sales perspective, then yes, it's doomed to fail. The truth is, however, social media isn't about driving traffic, it's about amplifying your brand message, leveraging the network effect to extend your reach, and leveraging the implicit endorsement of your customers and brand ambassadors who are talking about your brand.
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Jay Henderson
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